Automate Campaign Reporting in Monday.com with Mailchimp Data
Automate Campaign Reporting in Monday.com with Mailchimp Data
Email marketing is powerful but tracking results across multiple tools can be time-consuming.
Marketers often launch campaigns in Mailchimp, then manually copy performance data into spreadsheets or reports for visibility.
That’s where Monday.com comes in.
By integrating Mailchimp with Monday.com, you can automatically sync campaign metrics like open rates, click rates, and unsubscribes into dynamic dashboards that update in real time.
No more spreadsheets. No more manual reporting. Just clarity.
Why Connect Mailchimp with Monday.com?
Combining Mailchimp’s campaign analytics with Monday.com’s visual workflows creates a unified marketing control center.
Benefits include:
Automated reporting: No more manual updates or copy-paste metrics.
Centralized visibility: See campaign status, performance, and outcomes in one place.
Team alignment: Share live results with marketing, design, and leadership.
Faster insights: Track key performance indicators (KPIs) instantly.
This integration turns Monday.com into a marketing intelligence hub giving teams the full story behind every campaign.
Why Connect Mailchimp with Monday.com?
Combining Mailchimp’s campaign analytics with Monday.com’s visual workflows creates a unified marketing control center.
Benefits include:
Automated reporting: No more manual updates or copy-paste metrics.
Centralized visibility: See campaign status, performance, and outcomes in one place.
Team alignment: Share live results with marketing, design, and leadership.
Faster insights: Track key performance indicators (KPIs) instantly.
This integration turns Monday.com into a marketing intelligence hub giving teams the full story behind every campaign.
How to Set It Up (Step-by-Step Guide)
You can connect Monday.com and Mailchimp using Make.com, Zapier, or Monday’s integration center.
Here’s how to automate your reporting workflow in Make.com (recommended for flexibility):
Step 1: Create a Make.com Scenario
Log in to Make.com.
Click Create a new scenario.
Step 2: Add Mailchimp as the Trigger
Choose Mailchimp → Watch Campaigns or Get Campaign Report.
Authenticate your Mailchimp account.
Select the campaign or list you want to monitor.
Step 3: Add Monday.com as the Action App
Search for Monday.com → Create or Update Item.
Connect your Monday.com account using an API token.
Choose your reporting board (e.g., Email Campaign Performance).
Step 4: Map the Fields
Match your Mailchimp data fields to Monday.com columns. Example mapping:
Campaign Name → Name column
Open Rate (%) → Numbers column
Click Rate (%) → Numbers column
Send Date → Date column
Unsubscribes → Numbers column
Step 5: Automate the Flow
Schedule your scenario to run daily or weekly.
Enable the scenario and test it.
Once complete, Monday.com will automatically receive Mailchimp data after each campaign, creating or updating rows in your performance board.
Building the Monday.com Dashboard
Now that your data syncs automatically, you can visualize it inside Monday.com.
Recommended Widgets:
Numbers Widget: Track open and click rates.
Chart Widget: Display campaign performance trends over time.
Workload Widget: Monitor campaign volume per month or per marketer.
Battery Widget: Measure goal completion (e.g., “Open Rate > 30%”).
This turns your dashboard into a living report that updates automatically after every Mailchimp send.
Example Workflow Weekly Email Reporting
Let’s say your marketing team sends three newsletters per week through Mailchimp.
Here’s what automation looks like:
Each campaign’s results automatically appear in Monday.com.
The dashboard updates open and click rate averages.
The marketing manager reviews performance directly on Monday.
The team uses insights to adjust content or timing for next week’s campaigns.
What used to take hours of reporting time now happens in minutes — automatically.
The Result Smarter Reporting, Better Marketing
By automating campaign reporting, your team can:
Save time on data collection.
Eliminate reporting errors.
Make faster, data-driven decisions.
Focus on improving engagement — not maintaining spreadsheets.
Mailchimp handles the sending.
Monday.com handles the tracking.
Make.com handles the connection.
Together, they deliver a seamless marketing automation ecosystem.
Reporting doesn’t have to be manual or messy.
Integrating Mailchimp and Monday.com gives marketers real-time visibility into what’s working — empowering smarter decisions, faster pivots, and better results.
Automation turns data into insight, and insight into action.
Ready to connect Mailchimp and Monday.com?
We build custom workflows that automate campaign reporting, lead syncing, and analytics dashboards.
Book a live build session today