How to Connect Monday.com, Make, and Mailchimp for Smarter Marketing
How to Connect Monday.com, Make, and Mailchimp for Smarter Marketing
Marketing teams juggle endless tools spreadsheets for leads, project trackers for campaigns, and email platforms for outreach. This creates duplicate work and missed opportunities.
By integrating Monday.com, Make.com, and Mailchimp, you can centralize everything: manage campaigns in Monday.com, automate workflows with Make, and launch emails in Mailchimp without manual updates.
Why These Tools Work Together
Monday.com → Organizes projects, leads, and campaign data in customizable boards.
Make.com → Automates data flow between platforms with no-code scenarios.
Mailchimp → Sends and tracks marketing campaigns, newsletters, and automations.
Together, they eliminate silos and keep marketing aligned with sales and operations.
Benefits of the Integration
No More Manual Exports
Sync contact data from Monday.com directly into Mailchimp audiences.Faster Campaigns
Automate workflows so new leads in Monday.com trigger welcome emails in Mailchimp.Improved Accuracy
Reduce human error with Make automations that keep data consistent across systems.Better Reporting
Track campaign results in Mailchimp and push performance data back into Monday.com.
Common Use Cases
Lead Capture:
When a form submission creates an item in Monday.com, Make automatically adds the contact to Mailchimp.Campaign Management:
Manage content deadlines in Monday.com. When tasks are marked complete, Make updates Mailchimp campaigns.Subscriber Updates:
If a contact unsubscribes in Mailchimp, Make updates their record in Monday.com.Event Follow-ups:
After marking attendees as “Completed” in Monday.com, Make triggers a thank-you email in Mailchimp.
How to Set It Up (Step-by-Step)
Build Your Monday.com Board
Create columns for Name, Email, Company, Campaign Status.
Connect with Make.com
Create a new scenario.
Add Monday.com → Watch Items (trigger when new lead or campaign update occurs).
Add Mailchimp Module
Use “Search or Create Subscriber.”
Map Name and Email fields from Monday.com.
Configure Automations
Example: When Campaign Status = Ready in Monday.com → Create Campaign in Mailchimp.
Test and Go Live
Run the scenario in Make.
Confirm that data flows smoothly between Monday.com and Mailchimp.
Best Practices
Segment Your Audiences: Use Mailchimp tags synced from Monday.com groups.
Automate Follow-ups: Trigger thank-you or nurture campaigns based on statuses.
Stay Compliant: Double-check opt-in consent when syncing data.
Review Logs: Use Make’s execution history to troubleshoot failed runs.
By combining Monday.com, Make, and Mailchimp, marketing teams can save hours every week, reduce errors, and run smarter campaigns. Instead of juggling tools, you get one connected system that handles everything from lead capture to campaign reporting.
Want help connecting Monday.com, Make, and Mailchimp?
We design custom workflows that automate marketing while keeping your data clean and campaigns on track.
Book a live build session today